Last week I posed as a professor of radiology from the University of Wisconsin at a Siemens sales meeting down in sunny Florida. For a few minutes, I appeared to be just another boring clinical speaker talking about the greater efficiencies gained by using Siemens equipment, and then… everything started to go awry and the ‘lecture’ turned into a funny interactive show.
My friend Thomas Fraps in Munich developed this concept over the past 10 years and is now working with me on expanding it in North America. There seems to be quite a demand. It certainly was a fun show to work on, and many of the meeting participants mentioned that it was the highlight of the conference!